The virtue involved in helping those one loves is not “selflessness” or
“sacrifice,” but integrity. Integrity is loyalty to one’s convictions and
values; it is the policy of acting in accordance with one’s values, of
expressing, upholding and translating them into practical reality. If a man
professes to love a woman, yet his actions are indifferent, inimical or
damaging to her, it is his lack of integrity that makes him immoral.